YouTube Ran Ads From 20th Century Fox Film, Other Top Brands on White Supremacist Channels

Ads for hundreds of companies and organizations, including 20th Century Fox Film, Netflix, Amazon, Adidas, Facebook and Under Armour, have appeared on YouTube channels belonging to Nazis, white nationalists and other extremists, according to a CNN study.

Ads for more than 300 companies and organizations ran on extremist-produced content, including U.S. government agencies such as the Department of Transportation and Centers for Disease Control. According to CNN, most those that responded to requests for comment said the placements happened without their knowledge, and that they were conducting investigations to find out why.

YouTube told CNN in a statement that it has “partnered with our advertisers to make significant changes to how we approach monetization on YouTube with stricter policies, better controls and greater transparency.”

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“When we find that ads mistakenly ran against content that doesn’t comply with our policies, we immediately remove those ads,” the statement continued. “We know that even when videos meet our advertiser friendly guidelines, not all videos will be appropriate for all brands. But we are committed to working with our advertisers and getting this right.”

YouTube did not immediately respond to TheWrap’s request for comment.

According to CNN, ads for 20th Century Fox Film appeared on a Nazi YouTube channel that has since been deleted for violating the platform’s rules against spreading hate speech. “YouTube has once again failed to correctly filter channels out of our marketing buys,” a 20th Century Fox Film spokesperson told CNN.

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Under Armour, whose commercials ran on another white nationalist channel, says the ad placement happened despite “values-led guidelines in place.” The company told CNN that it is pausing ad-buys on YouTube until the problem is fixed.

“We have strong values-led guidelines in place and are working with YouTube to understand how this could have slipped through the guardrails. We take these matters very seriously and are working to rectify this immediately,” Under Armour said in a statement to CNN.

Amazon, Facebook and Netflix also provided statements to CNN emphasizing that the ad placements were accidents and that they are working with Google to find out what happened.

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This isn’t the first time YouTube has had an issue with ads appearing on channels promoting extremist views and hate speech. In March last year, an investigation by the Times of London found that content from brands like McDonalds, Disney and L’Oreal appeared as mid-roll or banner ads on extremist videos.

Earlier this year, YouTube changed the requirements for channels to earn money from advertising as part of an effort to “prevent potentially inappropriate videos from monetizing.”

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Ads for hundreds of companies and organizations, including 20th Century Fox Film, Netflix, Amazon, Adidas, Facebook and Under Armour, have appeared on YouTube channels belonging to Nazis, white nationalists and other extremists, according to a CNN study.

Ads for more than 300 companies and organizations ran on extremist-produced content, including U.S. government agencies such as the Department of Transportation and Centers for Disease Control. According to CNN, most those that responded to requests for comment said the placements happened without their knowledge, and that they were conducting investigations to find out why.

YouTube told CNN in a statement that it has “partnered with our advertisers to make significant changes to how we approach monetization on YouTube with stricter policies, better controls and greater transparency.”

“When we find that ads mistakenly ran against content that doesn’t comply with our policies, we immediately remove those ads,” the statement continued. “We know that even when videos meet our advertiser friendly guidelines, not all videos will be appropriate for all brands. But we are committed to working with our advertisers and getting this right.”

YouTube did not immediately respond to TheWrap’s request for comment.

According to CNN, ads for 20th Century Fox Film appeared on a Nazi YouTube channel that has since been deleted for violating the platform’s rules against spreading hate speech. “YouTube has once again failed to correctly filter channels out of our marketing buys,” a 20th Century Fox Film spokesperson told CNN.

Under Armour, whose commercials ran on another white nationalist channel, says the ad placement happened despite “values-led guidelines in place.” The company told CNN that it is pausing ad-buys on YouTube until the problem is fixed.

“We have strong values-led guidelines in place and are working with YouTube to understand how this could have slipped through the guardrails. We take these matters very seriously and are working to rectify this immediately,” Under Armour said in a statement to CNN.

Amazon, Facebook and Netflix also provided statements to CNN emphasizing that the ad placements were accidents and that they are working with Google to find out what happened.

This isn’t the first time YouTube has had an issue with ads appearing on channels promoting extremist views and hate speech. In March last year, an investigation by the Times of London found that content from brands like McDonalds, Disney and L’Oreal appeared as mid-roll or banner ads on extremist videos.

Earlier this year, YouTube changed the requirements for channels to earn money from advertising as part of an effort to “prevent potentially inappropriate videos from monetizing.”

Related stories from TheWrap:

YouTuber Mars Argo Accuses Ex-Partner of 'Severe Emotional and Psychological Abuse' in Lawsuit

'Despacito,' Drake, Katy Perry Videos Hacked on YouTube

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NBCU Will Join ‘Open A.P.’ Audience-Targeting Venture Run by Turner, Fox, Viacom

More than a year after launching a new alliance aimed at boosting Madison Avenue’s ability to carve out audience niches in a manner similar to what is available online, the backers of the system have landed another teammate. NBCUniversal will join “Open A.P.,”  a platform offered by a consortium of media companies: Time Warner’s Turner; Viacom; […]

More than a year after launching a new alliance aimed at boosting Madison Avenue’s ability to carve out audience niches in a manner similar to what is available online, the backers of the system have landed another teammate. NBCUniversal will join “Open A.P.,”  a platform offered by a consortium of media companies: Time Warner’s Turner; Viacom; […]

NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards

NBCUniversal, Fox, Turner and Viacom reached a multi-year agreement to work together to provide advertisers with advanced tools to more precisely target television audiences.
Today’s partnership, announced ahead of the television Upfront ad buying season, will marry NBC’s sophisticated Audience Studio data with Open AP, a platform that allows advertisers to create targeting parameters and reach the same audience across television networks.
“We have spent the last four…

NBCUniversal, Fox, Turner and Viacom reached a multi-year agreement to work together to provide advertisers with advanced tools to more precisely target television audiences. Today’s partnership, announced ahead of the television Upfront ad buying season, will marry NBC’s sophisticated Audience Studio data with Open AP, a platform that allows advertisers to create targeting parameters and reach the same audience across television networks. “We have spent the last four…

Madison Avenue Faces New Curve After WPP Cuts Ties With Martin Sorrell

Martin Sorrell in 1985 invested in a small British manufacturer of wire shopping baskets, and began a process that would result in the construction of the giant marketing-services holding company WPP. Now that the company has cut ties with its founder, many wonder if the era of empire-building on Madison Avenue has come to an […]

Martin Sorrell in 1985 invested in a small British manufacturer of wire shopping baskets, and began a process that would result in the construction of the giant marketing-services holding company WPP. Now that the company has cut ties with its founder, many wonder if the era of empire-building on Madison Avenue has come to an […]

Martin Sorrell Steps Down as Head of Advertising Giant WPP Amid Investigation into Misconduct

Martin Sorrell has stepped down as head of WPP, the world’s biggest advertising firm, the company told TheWrap on Saturday.

“Obviously I am sad to leave WPP after 33 years. It has been a passion, focus and source of energy for so long. However, I believe it is in the best interests of the business if I step down now,” said founder and CEO Sorrell in a statement.

Sorrell became one of the highest paid executives in the world during his three decades at WPP, building the firm into an advertising and marketing powerhouse. But Sorrell’s future with the company has been in peril since earlier this month when the firm started investigating the chief exec for misuse of funds and “personal misconduct.”

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In a parting memo to WPP’s 200,000 employees obtained by AdAge, Sorrell explained that the firm’s “current disruption” has come from “putting too much unnecessary pressure on the business.”

“As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries,” Sorrell wrote.

“That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside.”

Sorrell stressed, however, that the firm can thrive, despite recent roadblocks, after his exit.

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“We have weathered difficult storms in the past. And our highly talented people have always won through, always,” said Sorrell. “Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally.”

The firm is treating it as if Sorrell retired, and he will be awarded stock over the next five years as part of his departure. Meanwhile, WPP Chairman Roberto Quarta will run the agency until a new CEO is chosen.

Beyond its advertising strength, WPP has been a presence in Hollywood as well — with the firm investing in The Weinstein Company in 2005.

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Martin Sorrell has stepped down as head of WPP, the world’s biggest advertising firm, the company told TheWrap on Saturday.

“Obviously I am sad to leave WPP after 33 years. It has been a passion, focus and source of energy for so long. However, I believe it is in the best interests of the business if I step down now,” said founder and CEO Sorrell in a statement.

Sorrell became one of the highest paid executives in the world during his three decades at WPP, building the firm into an advertising and marketing powerhouse. But Sorrell’s future with the company has been in peril since earlier this month when the firm started investigating the chief exec for misuse of funds and “personal misconduct.”

In a parting memo to WPP’s 200,000 employees obtained by AdAge, Sorrell explained that the firm’s “current disruption” has come from “putting too much unnecessary pressure on the business.”

“As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries,” Sorrell wrote.

“That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside.”

Sorrell stressed, however, that the firm can thrive, despite recent roadblocks, after his exit.

“We have weathered difficult storms in the past. And our highly talented people have always won through, always,” said Sorrell. “Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally.”

The firm is treating it as if Sorrell retired, and he will be awarded stock over the next five years as part of his departure. Meanwhile, WPP Chairman Roberto Quarta will run the agency until a new CEO is chosen.

Beyond its advertising strength, WPP has been a presence in Hollywood as well — with the firm investing in The Weinstein Company in 2005.

Related stories from TheWrap:

Weinstein Co. Executives, Board Under New Scrutiny in NY Attorney General Lawsuit

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Final NBA Regular Season Ratings Up On ESPN As Playoffs Set To Start

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New young talent emerging in Philadelphia and Minnesota, stalwarts like LeBron James and James Harden…

The National Basketball Association’s so-called “real season,” i.e., “the playoffs,” is about to start, the time when even casual fans jump on the hoops bandwagon and pay attention. This year, the playoff games have strong winds at their backs, as ESPN is reporting that NBA viewership for the 2017-18 regular season was up across all platforms as measured by Nielsen. New young talent emerging in Philadelphia and Minnesota, stalwarts like LeBron James and James Harden…

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Discovery Communications touted the strength of its bulked-up cable portfolio in the company’s first upfront event since closing its $14.6 billion acquisition of Scripps Networks Interactive. CEO David Zaslav called the presentation at New York’s Alice Tully Hall “our coming-out party.” After a short video greeting by Oprah Winfrey, who hailed Zaslav for investing in OWN, he began with a nod to the origins of Discovery, which was founded in 1986. One of its architects…