Ed Sheeran Documentary ‘Songwriter’ Lands 7-Figure Deal From Apple

Apple showed its might, winning an auction for worldwide rights to the Ed Sheeran documentary “Songwriter” following its premiere at the Tribeca Film Festival.

The tech giant paid somewhere in the low- to mid-seven figures, people close to the deal confirmed to TheWrap.

“Songwriter,” directed by Sheeran’s cousin Murray Cummings, mainly follows the musician’s 2016 hiatus between touring his second album, “Multiply,” and writing his third album, “Divide.”

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The film premiered at the Berlin International Film Festival in February and is screening this month at the Tribeca Film Festival in New York. “Songwriter” hasn’t been reviewed well, overall.

The Guardian said of the film: “Ed Sheeran is now the subject of this diverting but pretty incurious promo-video-style cheerleading documentary about the build-up to the release of Sheeran’s album, ‘Divide.’”

Apple, which has more than $280 billion cash on reserve, announced last year its plans to pony up $1 billion to invest in Hollywood content. The documentary was picked up by Apple Music.

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During South by Southwest in March, Eddy Cue, Apple’s senior vice president of software and services, said: “We’re completely all in. There’s a difference though; we’re not after quantity, we’re after quality,” said Cue. “We don’t try to sell the most smartphones in the world; we don’t try to sell the most apps, we try to make the best one.”

With former Sony execs Jamie Erlicht and Zack Van Amburg running the show, Apple has already brokered deals for a morning-show series from Jennifer Aniston and Reese Witherspoon, as well as a TV series from “La La Land” director Damien Chazelle.

30WEST brokered the deal for “Songwriter,” negotiating with Fox Rothschild’s Marc H. Simon for the filmmakers, while Larry Jackson negotiated for Apple.

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Big Tribeca Deal: Apple Pays 7-Figures For Ed Sheeran Documentary ‘Songwriter’

EXCLUSIVE: Apple just won an auction for world screen rights to Songwriter, the Murray Cummings-directed documentary that shows singer Ed Sheeran as he finds the handle on writing and performing his distinctive songs. Deal is low to mid-seven figures f…

Steph Curry Signs Production Deal With Sony Pictures

Sony Picture Entertainment has inked a multi-year development and production deal with Steph Curry for film, TV and worldwide partnerships, the company announced Monday.

Curry just recently formed a production company titled Unanimous Media with partners Jeron Smith (CEO) and Erick Peyton (CCO). Their production company will produce film and TV projects with a focus on family, faith and sports, and the deal will also extend to electronics, gaming and virtual reality.

The production company’s headquarters will be located on the Sony Pictures studio lot in Culver City,California.

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“Steph is a transcendent figure in current culture. His wide-ranging content creation interests overlap well with our varied businesses and we have been equally impressed with his team,” said Tom Rothman, Chairman, Sony Pictures Motion Picture Group. “We are honored to have been drafted and now we know how lucky Golden State feels every day.”

“We’re thrilled to work alongside Steph to bring his positive, affirming brand to create content in the scripted and non-scripted television landscape,” added Chris Parnell, co-president Sony Pictures Television. “He’s tapping into his drive and creative energy on the court to expand to horizons off the court and we’re honored to be a part of it.”

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Bryan Smiley, vice president of production at Columbia Pictures, brokered the deal and will oversee production and development with Unanimous Media for the motion picture group. Jeffrey Godsick, executive vice president of brand strategy and global partnerships, will oversee the opportunities across Sony platforms. Chris Parnell, co-president of Sony Pictures Television will oversee the TV projects in both the scripted and non-scripted spaces.

Golden State Warriors point guard Curry is currently out of the NBA playoffs after suffering a Grade 2 left MCL sprain on March 23.

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‘Fast & Furious’ Animated Series Set At Netflix Based On Universal Movies As Deal With DreamWorks Animation TV Expands

An animated Fast & Furious series is headed to Netflix. It is the first series in an expansion of an ongoing multi-year deal between Netflix and DreamWorks Animation Television for original animated kids and family programming. The expansion, follo…