Viacom Picks AwesomenessTV’s Kelly Day To Lead Its New Digital Studio

Viacom has chosen Kelly Day, a well-traveled digital executive who had been serving as chief business officer at AwesomenessTV, to lead the media company’s new digital studios unit. She will begin her new role on Nov. 20.
As ratings erosion and cord-cutting threaten Viacom’s once-invincible portfolio of linear cable networks, the company has made a concerted push into digital. Its new digital studio will focus on creating and expanding digital content across the…

Viacom Picks AwesomenessTV’s Kelly Day to Lead Its New Digital Content Team

Looking to beef up its online presence, Viacom announced on Tuesday it’s appointing Kelly Day to the head of its newly-founded Viacom Digital Studios, where she’ll lead the media conglomerate’s creative and editorial production across its social channels.

Day joins Viacom from AwesomenessTV, where she served as the company’s first Chief Digital Content Officer. Beforehand she was CEO of Blip Networks, a platform focused on web content, and also spent time at Discovery Communications.

Starting Nov. 20, she’ll report to Viacom CEO Bob Bakish.

Also Read: NBC Slammed for Story About ‘Backlash’ Against ‘Muslim Americans’ After NYC Terrorist Attack

“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” said Bakish in a statement. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”

Day will look to promote Viacom’s current slate of shows, while also developing new original and branded content for the company to push online. She holds a bachelor’s degree in French from Pennsylvania State University.
Viacom is the parent company of several legacy channels, including MTV, Nickelodeon, and Comedy Central. Day will be tasked with bridging the gap between the company’s strong television history and its middling digital strategy that has left it vulnerable to more nimble media organizations.
Related stories from TheWrap:

Warner Bros. Is ‘Reviewing’ Brett Ratner Deal After Sexual Harassment Accusations

Fox News Employees Trash Their Own Network to CNN: ‘I Want to Quit’

Brett Ratner Accused of Sexual Misconduct by 6 Women Including Olivia Munn, Natasha Henstridge

Viacom Taps AwesomenessTV’s Kelly Day as President of Newly Created Digital Studios Unit

Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

Paul Kelly Exits AwesomenessTV to Join Whistle Sports (EXCLUSIVE)

Whistle Sports has hired Paul Kelly, previously AwesomenessTV’s chief partnerships officer, as the digital video network’s first chief revenue officer. Kelly will report to president and co-founder Jeff Urban, joining the New York-based company in early September. Kelly will work with Whistle’s sales, brand and business development teams to connect with agencies, marketers, partners and… Read more »

Bonnie Pan Tapped as AwesomenessTV Head of Network

Bonnie Pan has joined Awesomeness as head of network for AwesomenessTV — her fourth gig in less than three years. Pan most recently was president of Endemol Shine North America’s digital division, Endemol Beyond USA, which the company shuttered last month. Before joining Endemol Beyond USA in March 2016, she was EVP of programming at Disney’s… Read more »

Awesomeness Taps Tumblr’s Katherine Barna as VP of Communications (EXCLUSIVE)

Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility… Read more »