Facebook Sets Pre-Roll Ad Expansion, Details More Kinds of Videos That Aren’t Eligible for Monetization

Facebook says it’s expanding pre-roll video ads to more areas of the platform — and it’s also clarifying its monetization policies to spell out additional kinds of videos aren’t eligible for ads. The company said Friday that aft…

Facebook says it’s expanding pre-roll video ads to more areas of the platform — and it’s also clarifying its monetization policies to spell out additional kinds of videos aren’t eligible for ads. The company said Friday that after testing pre-roll ads for shows in Facebook Watch, it will be expanding the test to places where […]

Neill Blomkamp’s Oats Studios Cancels ‘Firebase’ Movie Crowdfunding Effort After Not Raising Enough Money

Neill Blomkamp’s dream of raising money from fans to turn his startup studio’s Vietnam War-set short film “Firebase” into a full-length film has ended, for now. Oats Studios, which Blomkamp launched last year as an outlet for ex…

Neill Blomkamp’s dream of raising money from fans to turn his startup studio’s Vietnam War-set short film “Firebase” into a full-length film has ended, for now. Oats Studios, which Blomkamp launched last year as an outlet for experimental shorts, said on Friday that it was canceling its “Firebase” crowdfunding effort because it hadn’t raised enough […]

Vice Returning to NYC’s NewFronts; Fusion and Jukin Media Drop Out

The shortened 2018 Digital Content NewFronts is getting a reshuffle less than two weeks before the annual online-ad pitchfest kicks off. Univision’s Fusion Media Group and social-video network Jukin Media have pulled out of the NewFronts. Meanwhi…

The shortened 2018 Digital Content NewFronts is getting a reshuffle less than two weeks before the annual online-ad pitchfest kicks off. Univision’s Fusion Media Group and social-video network Jukin Media have pulled out of the NewFronts. Meanwhile, Vice Media is now in the lineup, slated to present Friday, May 4, from 3-5 p.m. Newly appointed Vice […]

YouTube Hit With Another Ad Scandal, Even as P&G Returns to the Platform

The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it’s resuming ad spending on YouTube — coming amid a new report the Google-owned video giant served ads for hundreds of advertisers against a ran…

The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it’s resuming ad spending on YouTube — coming amid a new report the Google-owned video giant served ads for hundreds of advertisers against a range of objectionable content. A year ago, news reports that YouTube was placing ads against violent and extremist […]

Vice Inks Netflix, Theatrical Deals for Motherboard’s ‘The Most Unknown’ Science Documentary (EXCLUSIVE)

Motherboard, Vice Media’s tech-culture channel, is bringing its first feature-length documentary to Netflix and cinemas as part of a multimodal release strategy. “The Most Unknown” follows nine scientists across the globe who are enga…

Motherboard, Vice Media’s tech-culture channel, is bringing its first feature-length documentary to Netflix and cinemas as part of a multimodal release strategy. “The Most Unknown” follows nine scientists across the globe who are engaged in research to answer really deep questions, like the nature of consciousness and how life began. In addition to distributing the […]

Media Exec Ynon Kreiz Named CEO of Mattel

Struggling toy-maker Mattel has appointed Ynon Kreiz, former CEO of Disney’s Maker Studios, as its new chief executive officer. He takes over as Mattel’s CEO effective April 26, 2018. Kreiz replaces Margo Georgiadis, named CEO in February 2…

Struggling toy-maker Mattel has appointed Ynon Kreiz, former CEO of Disney’s Maker Studios, as its new chief executive officer. He takes over as Mattel’s CEO effective April 26, 2018. Kreiz replaces Margo Georgiadis, named CEO in February 2017, who will “pursue a new opportunity in the technology sector.” Georgiadis will serve in an advisory role […]

Hulu Will Plug Cheddar’s Flagship Financial Channel Into Lineup

Hulu has inked a deal with Cheddar to bring the news startup’s live linear network to the Hulu with Live TV bundle. The announcement comes after Cheddar scored a distribution deal with Google’s YouTube TV, which is carrying both the main Cheddar network and the new Cheddar Big News general-news feed. Cheddar, which targets a […]

Hulu has inked a deal with Cheddar to bring the news startup’s live linear network to the Hulu with Live TV bundle. The announcement comes after Cheddar scored a distribution deal with Google’s YouTube TV, which is carrying both the main Cheddar network and the new Cheddar Big News general-news feed. Cheddar, which targets a […]