Disney Wraps TV Upfront Sales With Double-Digit CPM Gains At ABC, Single Digits In Cable

Read on: Deadline

Disney’s reorganized ad-sales efforts bore fruit in the upfront marketplace, with double-digit CPM gains at ABC and high-single-digit increases at ESPN and Freeform. The company did not comment on the results, but sources indicated that revenue showed high-single-digit increases across the board on ABC as well as cable and kids. (The Disney Channels do not accept traditional spot buys but bring in significant sponsorship revenue.) Broadcast networks have announced healthy…