England’s Brave World Cup Exit Scores 26M Peak With 75% Viewing Share

Read on: Deadline

Football's no longer coming home but nearly 75% of British television viewers watched England's brave exit from the World Cup. Croatia's win scored a peak of 26.5M viewers on ITV with an average of 20M viewers across the whole game, which went into extra time. It averaged a 73.3% share. The game couldn't match the 80% share of viewers for England's quarter final win over Sweden, which aired on BBC One on Saturday afternoon. However, it did beat the 15.8M average and 19.9M…