World Cup To Kick Off With TV Audience Of 3.4B Expected – Deadline’s Guide To The Soccer Tournament

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Some 3.4B people – almost half of the world's 7.6B population – is expected to watch the FIFA World Cup, which starts this Thursday (June 14), as the soccer tournament, which takes place this year in Russia, remains one of the most popular media events across the globe. Latin America is expected to have the largest number of viewers, according to research company GlobalWebIndex, followed by the Middle East and Africa, Asia Pacific and Europe. However, thanks to an…