‘Spider-Man: Into The Spider-Verse’ Trailer Snares 44M Views; Ranks With Sony’s Most Viral

Read on: Deadline
The first full trailer for
Sony’s animated Spider-Man: Into The Spider-Verse has clocked 44M views since its Tuesday drop, with the spot standing as one of the Culver City lot’s most viral at a share rate of 32:1 in its first 24-hours. That’s a first day viral rate up there with Sony’s Sausage Party, and beating the Spider-Verse‘s first teaser (11:3) and even Warner Bros.’ Lego Batman (11:4). Also within the first day of Spider-Verse‘s release, it totaled 164K social…