Media Analyst To Shari Redstone On CBS: “Choose Between Winning The Battle And Losing The War”

One prominent media analyst is calling on Shari Redstone’s National Amusements to hold a public auction for CBS to determine its fair market value and help evaluate whether Viacom is the best match. “It’s up to Shari Redstone to chose…

One prominent media analyst is calling on Shari Redstone’s National Amusements to hold a public auction for CBS to determine its fair market value and help evaluate whether Viacom is the best match. “It’s up to Shari Redstone to chose between winning the battle and losing the war,” wrote Needham & Co.’s Laura Martin. Martin told Deadline that “it would be irresponsible” for National Amusements to press for a merger with Viacom before hiring an investment banker and…