Turner Asserts Its Reach Beyond TV Screen, Advertising Innovation: “We’re In This Together” — Upfronts

Read on: Deadline
Turner’s annual upfront at the Theatre at Madison Square Garden, company head Kevin Reilly and ad-sales chief Donna Speciale emphasized the Turner networks’ reach beyond the TV screen and its efforts to reinvent the traditional TV advertising model. “The industry spends a lot of time talking about the future,” Speciale said. “But talk is not action and we're not changing fast enough.” While Reilly described the company as being “trapped by C-3 ratings,” Speciale…