Turner Asserts Its Reach Beyond TV Screen, Advertising Innovation: “We’re In This Together” — Upfronts

At Turner’s annual upfront at the Theatre at Madison Square Garden, company head Kevin Reilly and ad-sales chief Donna Speciale emphasized the Turner networks’ reach beyond the TV screen and its efforts to reinvent the traditional TV advert…

At Turner’s annual upfront at the Theatre at Madison Square Garden, company head Kevin Reilly and ad-sales chief Donna Speciale emphasized the Turner networks’ reach beyond the TV screen and its efforts to reinvent the traditional TV advertising model. “The industry spends a lot of time talking about the future,” Speciale said. “But talk is not action and we're not changing fast enough.” While Reilly described the company as being “trapped by C-3 ratings,” Speciale…