Viacom, Movio Launch Targeted Movie Studio Trailers (EXCLUSIVE)

Read on: Variety

Viacom is partnering with data analytics firm Movio on a new marketing offering that it claims will help movie studios goose ticket sales. Companies that are hoping to convince TV watchers and streamers to head out to the multiplexes can now better target their ad campaigns, the partners claim. Viacom has started to use Movio’s […]