Read on: IndieWire
Meet CherryPicks: a brand-new aggregate movie review and rating service that exclusively pulls from the work of female critics. Consider it an alternative to current aggregate behemoth Rotten Tomatoes, which remains mostly dominated by male critics and has become the handiest way for many movie-goers to get a handle on critical consensus regarding films, both new and old. CherryPicks wants to change the conversation.
Founded by director, producer, actor, and distributor Miranda Bailey, along with author, producer, and digital entrepreneur Rebecca Odes, the new service will launch its multi-platform website later this year. Later this month, the pair will introduce Cherry Bites, billed as “an email subscription that will spotlight women in criticism and female perspectives on media.”
“For years now, our industry has been proclaiming that we need change to include more minorities and females on both sides of the camera. This would be impossible to do in a speedy fashion, unless we can change the perceived desires of consumers,” said Bailey in an official statement. “How can we possibly change what consumers consider good and worthy content if the majority of critics who tell them what to want are predominately older white males?”
CherryPicks aims to offer a “system that more accurately represents the range of critical and audience opinion, along with high-quality content from both established and new critical female voices.” The new service will provide “a new and nuanced approach to critical aggregation with women at its center.”
CherryPicks will also offer up its own four-tier rating scale, including:
Bowl of Cherries: Great. Must see.
Pair of Cherries: Good. Recommended.
Single Cherry: Mixed. You might like it, you might not.
The Pits: Self-explanatory.
The site will also score films using their own proprietary system, Cherry Check TM, which will use “the female lens” to provide relevant information for each film. That includes an expansion of the Bechdel Test “to evaluate films according to on- and off-screen gender representation, and other content considerations relevant to women.”
“Our goal with CherryPicks is to become the leading brand for the female perspective on media,” said Odes in an official statement. “The timing is perfect. The male-dominated culture of Hollywood has reached a breaking point. It’s time to start building the Hollywood of the future — one that recognizes the multi-tiered problem of gender bias — and correct it every step of the way.”
CherryPicks’ ambitious plan will also include original content, and the site will create its own podcasts, reviews, Top 10 lists, and interviews,” plus “online conversations” with females who are critics, filmmakers, writers, actors, and the CherryPicks team.