STX And Marketing Data Firm Movio Seal Partnership After Success Of ‘Den Of Thieves’

READ ON: Deadline
EXCLUSIVE: Feature film marketing data analytics firm
Movio and STX Entertainment are officially partnering after the two worked together on Den of Thieves which used target marketing techniques to optimize the campaign. Den of Thieves, which starred Gerard Butler, cost around $30M and its $25M P&A spend was target marketed to the Hispanic and African American audiences which paid off as 25% of the audience came from those quads. The film itself, which was on industry…