Olympics Ratings Stumble From Sochi 2014 For NBC On Official Day 1

The lighting of the cauldron at the Opening Ceremony is behind us and now the real competition heats ups in PyeongChang but right now NBC is aiming for a rating silver.
Garnering a 13.8 in metered market results for Saturday’s primetime coverage of the official Day 1 of the XXIII Winter Olympics, the network was down just over 9% from the first day of Sochi just over four years ago. That February 8, 2014 night of tape-delayed coverage was even with the first official day…

The lighting of the cauldron at the Opening Ceremony is behind us and now the real competition heats ups in PyeongChang but right now NBC is aiming for a rating silver. Garnering a 13.8 in metered market results for Saturday's primetime coverage of the official Day 1 of the XXIII Winter Olympics, the network was down just over 9% from the first day of Sochi just over four years ago. That February 8, 2014 night of tape-delayed coverage was even with the first official day…