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Streaming viewers who pay by the month for Amazon Prime benefits, which include free shipping as well as entertainment offerings, now will pay $12.99 a month.
The new rate is 18% higher than the previous $10.99. The cost of a full-year Prime membership will remain $99 and the yearly rate for students also stays at $49.
The monthly rate hike takes effect today, affecting any monthly renewals after February 18.
High churn rates have been a growing concern for many streaming…