‘Insidious: The Last Key’ To Scare Up Biz In Strong Holiday Holdover Period – Box Office Preview

Read on: Deadline

There was a point in time when the first weekend of the year was a dead zone for any wide releases. But then 12 years ago, Lionsgate’s Hostel broke through with a $19.6M start, opening the doors to a solid, devoted young audience following the holiday movie onslaught. Such is the case again this weekend as Universal/Blumhouse’s fourth-quel Insidious: The Last Key looks to take in $20M-$22M at 3,000-plus theaters. The Leigh Whannell-scripted and produced PG-13 feature…