ESPN Launches ‘SportsCenter’ Snapchat Show Under Two-Year Deal

READ ON: Variety
ESPN is bringing “SportsCenter” to Snapchat in a twice-daily show — running at just a fraction of the length of its TV progenitor and with a cast of more dressed-down, millennial hosts. Under the two-year pact with Snap, the Disney-owned sports programmer is angling to reach a younger, mobile-centric demo with the “SportsCenter” offshoot, employing […]