Hasbro Makes Bid For Rival Toymaker Mattel

READ ON: Deadline
Hasbro has made a bid to take over toy aisle rival Mattel in a deal that would bring together the leading makers of entertainment-themed consumer products, from Disney princesses to DC superheroes. The Wall Street JournalĀ reported the talks, citing sources familiar with the matter. The Rhode Island-based Hasbro has bet heavily on Hollywood’s cachet, striking licensing deals with Disney for popular princesses and Frozen merchandise. It struck a lucrative partnership with…