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Hasbro has made a bid to take over toy aisle rival Mattel in a deal that would bring together the leading makers of entertainment-themed consumer products, from Disney princesses to DC superheroes.
The Wall Street Journal reported the talks, citing sources familiar with the matter.
The Rhode Island-based Hasbro has bet heavily on Hollywood’s cachet, striking licensing deals with Disney for popular princesses and Frozen merchandise. It struck a lucrative partnership with…