Viacom Picks AwesomenessTV’s Kelly Day To Lead Its New Digital Studio

READ ON: Deadline
Viacom has chosen Kelly Day, a well-traveled digital executive who had been serving as chief business officer at AwesomenessTV, to lead the media company’s new digital studios unit. She will begin her new role on Nov. 20. As ratings erosion and cord-cutting threaten Viacom’s once-invincible portfolio of linear cable networks, the company has made a concerted push into digital. Its new digital studio will focus on creating and expanding digital content across the…