Endeavor Moniker Revived As WME & IMG Holding Company

Read on: Deadline

It has been in the wind for a while that WME once again would be known as Endeavor, the name of the Ari Emanuel- and Patrick Whitesell-led talent agency that merged with WMA in 2009 and was rechristened WME. It proved true, sort of. The agency still is going to be called WME, but its parent company has formed a new holding company, Endeavor, which will take on the full portfolio of owned and operated brands formerly under the WME | IMG banner. I’m sure that Emanuel and…