Apple Set to Unveil New iPhone on September 12

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Apple is set to debut a host of new devices — including the next generation iPhone — at its annual product-announcement event on Sept. 12, according to the Wall Street Journal.

The world’s biggest tech company will unveil three versions of the iPhone 8, including a “showcase iPhone” that’ll be larger and feature an OLED screen covering the front of the entire device. Apple’s cornerstone product is expected to sell for as much as $999 on the high end.

With a more drastic update to the iPhone, Apple is aiming to galvanize sales. Apple sold a massive 41 million iPhones last quarter, but with customers waiting for its new model, it marked a stark from its previous two quarters. At the same time, Apple has seen its smartphone market share slip from 14 to about 9 percent in China — a trend investors would surely like to see reversed.

CEO Tim Cook is expected to show off more than a new iPhone at the event, though. The company will likely release a new Apple Watch at the same time, able to directly connect to mobile networks. This would allow users to stream Apple Music or make calls directly from their Watch.

A long-awaited Apple TV update is anticipated to be revealed at the event, and “HomePod,” its Siri-powered home speaker, will likely be ready for purchase as well.

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