Pitfalls of Sponsored Content, Influencer Marketing on the Rise, Publishers Take On Branded Content

Read on: SSN Insider

Branded Entertainment News

The Pitfalls Of Sponsored Content, In 5 Charts

Sponsored content remains confusing to readers. They struggle to identify it, have mixed emotions about its being in the same place as regular editorial content, and often feel like publishers must be held to higher standards. (DD)

Influencers Seek Authenticity And Collaboration With Brands As Their Roles Evolve And Grow

Influencer marketing is a trend on the rise with 2016 showing more businesses turning towards social media personalities to create and produce branded content. (DRUM)

Publishers Set To Take On Agencies With Branded Content & Even Their Own Ads

Publishers are pouring resources into doing research for companies to creating ads that run outside their own websites as they try to turn their niche “branded content” businesses into significant growth drivers. (BANDT)

Why Tech Companies Need To Stop Wasting Resources On Advertising

If you’re an entrepreneur in the tech industry who hasn’t included public relations in your company’s growth strategy, then you’re forfeiting substantial opportunities to promote your business. (TC)

You Better Listen To Social Media Buzz About Your Brand

Do you know what people are saying about your institution’s brand on social networks? Here’s why you must establish a social media listening post inside your organization. (FB)

Top Deals

Tinder has released a series of digital videos promoting its Apple TV integration. Beginning now, you can download the dating app onto your platform and use Apple’s remote to swipe left and right. (AW)

Mac Miller’s new video for My Favorite Part with girlfriend Ariana Grande was directed by Luis Perez and features some very eye-catching product placement from Fiat and Calvin Klein. (VM)

Hot Projects

Internet Famous

Maker Studios’ internet-focused mockumentary-style comedy from writer/director Michael Gallagher stars a bevy of popular Youtube and Vine personalities such as Shane Dawson, Steve Greene (also acting as co-writer), Christian Delgrosso, Amanda Cerny, and Jordyn Jones. The film is being co-produced by Lakeshore Entertainment. (SE)

Comedians of L.A.

Esquire gave a series order to this reality show executive produced by Lemuel Plummer of L. Plummer Media. This show is part of a joint project between Esquire Network and Oxygen Media. This series will focus on the professional lives of a group of comedians, while Oxygen’s Living With Funny will focus on their personal lives. Brandon T. Jackson is attached to star and additional cast will be announced shortly. (SE)